Fashion Retailing and Merchandising Terminology

Retailing and Merchandising in Textiles and Appare 3(2+1)

Fashion Retailing and Merchandising Terminology

Anchor store: is a large retailing establishment that attracts considerable numbers of people to a mall and is usually located at the end of the mall (hence the term "anchor").

Assortment: is the selection of merchandise offered in a store at any given time. Description of assortments is often presented in terms of breadth (i.e. number of styles) and depth (i.e. number of sizes and colors available for each style).

Agile manufacturing: is a new technology that incorporates modular production rather than the traditional piece goods line method and allows for special orders at the last minute without disruption.

Apparel manufacturing: firm It is an association of people whose primary purpose is producing and distributing apparel for profit.
Publicly owned companies have stock traded on a stock exchange and are required by law to several annual reports of business activities.
Privately owned companies may be proprietorships, Corporations, Conglomerate, Cooperatives / but the assets or stock in the company are owned by few individuals who completely control firm.

Brand: is a known name associated with a specific product or group of products carrying with it an expectation of such perceived values as style and image, quality, price, fit, reliability, consistency, and confidence that you'll look good.

Breadth: is a term used to refer to the number of different product lines, styles, or brands that are carried in a retailing establishment.

Bridge: is a merchandise level price point between designer or couture and better goods.

Bilateral agreement: Two countries reaching a separate agreement regarding their trade arrangements.

Boutique: is a small specialty store, often owned or franchised by designers. Boutiques can offer both accessories and apparel.

CAD: computer aided design: used to combine and visualize design ideas and to make patterns and prepare them for cutting.

CAM: computer aided manufacturing: utilizes electronics for the production of apparel in ways such as moving garment parts between work stations.

CIM: Computer connection to integrate computer aided design and manufacturing

Catalog showroom: sells merchandise from a catalog or floor samples in a warehouse style operation.

Category killer: is a specialty discounter that focuses on one product and has the best selection at the best price. This effectively "kills" the competition.

Contractor: is an independent producer who performs specific aspects of manufacturing, such as sewing, cutting, and finishing.

Conglomerate: Defined as a group of non completing firms under common ownership that produces unrelated products.

Corporation: is a firm owned by one or more persons, each of whom has a financial interest. A corporation allows capital to be raised through the sale of company stock and does not allow legal claims against individuals, as in the case with sole proprietorships and partnerships.

Category: is a major grouping of merchandise that includes al types of departments, classifications, and sub-classifications that a particular type of customer would shop, for example, women's or men's apparel.

Counterfeit: is a type of merchandise that violates a company’s intellectual property rights. The law states that a protected trademark or copyright cannot be copied and offered for sale by another company.

Credit: is an alternate to paying cash. It allows the customer to buy merchandise now, and pay for it later. There are many national and regional credit companies that issue credit cards that are widely accepted by retailers. Even though the stores do not benefit financially from the interest charged on these accounts (they do with charge cards), acceptance of those cards is a convenience afford to their customers that can ultimately increase patronage and sales.

Destination store: is a type of retailer that a customer shops because only it can provide the product or service that the customer wants. Discount Store News defines this as a "magnet" that customers patronize. Customers make special efforts to go to destination stores.

Demographics: are used to identify and count groups of people, including population factors of age, gender, income, education, marital status, religion, family size, life-cycle stage, ethnicity, and mobility, among others. Demographics are used by retailers because they are often linked to marketplace needs and are relatively easy to access.

Designer collection: is the most expensive, high end line produced by a designer.

Electronic retailing: Offers products through such electronic media as computers and television. Shopping on the Internet is the newest technological retail format of on-line retailing.

Electric data interchange:A communication system that electronically transfers information from one point to another via computer. An important application is the transfer of purchase orders between manufacturers and retailers. This is one way that vendors and retailers can respond instantaneously to quickly changing consumer demands.

Fashion forecast :A prediction of fashion trend. Consultants that foresee the colours, textures, and silhouettes to predict coming fashion trend.

Freelancing: Independent work of an individual who does short-term jobs for various firms that end when each assignment is completed.

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Last modified: Saturday, 28 April 2012, 5:39 AM