Communication and Adoptation

COMMUNICATION AND ADOPTION 3(3+0)

Lesson 10 : Process of Communication

Ideation

The process of communication begins with ideation, which refers to the formation of the idea or selection of a message to be communicated. It consists of the “what” of communication and is concerned with the content of the specific message to be presented. The scope of ‘ideation’ is generally determined by the senders knowledge, experiences, and abilities, as well as the purpose of communication and the context of the communicative situation. However, the form of ideation depends on several other factors.

‘Ideation’ may consist of finding and selecting a subject or looking for ideas and thoughts, and deciding the type, and sources of information.