Designing Information Material 4(1+3)

Lesson 2: Principles of Design


Rhythm is the repetition or alternation of elements, often with defined intervals between them. Rhythm can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it. Rhythm is about the rate the eye moves throughout the work of art. This is usually because the eye moves, jumps or slides from one similar element to another in a way similar to music.


  • Regular: A regular rhythm occurs when the intervals between the elements, and often the elements themselves, are similar in size or length.
  • Flowing: A flowing rhythm gives a sense of movement, and is often more organic in nature.
  • Progressive: A progressive rhythm shows a sequence of forms through a progression of steps.
Last modified: Friday, 27 April 2012, 7:15 AM