Marketing management

ENTREPRENEURSHIP DEVELOPMENT FOR RURAL FAMILIES 4(1+3)
Lesson 15 : Marketing Management

Marketing management

Marketing management means management of the marketing function. In other words, marketing management refers to planning, organizing, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services. Thus the focus of marketing management is on achieving desired exchange outcomes with the target markets.

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Last modified: Monday, 9 January 2012, 8:53 AM