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The shooting (production) phase can be likened to going to a textile showroom to purchase cloth-after we have made the purchases (shooting), we cut the cloth as per requirement and stitch (edit) it. Actually, the editing process begins even as we are shooting. We shoot different shot sizes and camera angles keeping in mind what these shots would convey when joined together. Therefore, there is an inextricable relationship between shooting and editing, which has a vital impact on the end product and, in turn, on the audience. While multiple-camera productions involve a spontaneous and simultaneous selection or switching between shots (see the chapter on multi-camera production), single-camera productions involve painstaking choice from the material available. While a pre-planned script-assisted production may avoid some of the problems related to choice, the need to improve and evolve a programme might throw up new ones. There is always a need for enhancement and fine-tuning during postproduction.
Most people assume that post-production activity ends with editing the film. On the contrary, it involves a lot of other work like promotion (which actually begins right at the production stage) and finding avenues for distribution of the film. After all, we do not produce a video just for ourselves. We may want to distribute it through VCDs/DVDs or even get it telecast. Getting it telecast involves a lot of work-in most cases, negotiating with a channel and even finding sponsors who can fund the telecast.
However, much before the film is edited, there are a few pre-editing activities. Unless we are editing for news, the first thing to do after the entire shooting is to properly label and number and log the tapes.
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