Evolution

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)
Lesson 1 : Introduction to Public Relations

Evolution

Public relation life cycle

History of PR can be traced on two factors- Media of communication and maintaining relations with people.


Period

Theme

PR activities

Land marks

Pre historic period- the basis for the origin of public relations

Mythological and celestial PR communication

Communication through epic, music, dance, sculpture and other art forms like coins for identification, decorative items etc.
Rayabaras- negotiations
Viduraneethi-code of conduct

One way communication

Historic period

First period- 1500 BC-1858 AD

The state of propaganda- to promote ideology among people with motives

Ideology of different religions

Rock edicts and stone pillars by Ashoka to communicate dharmas

Jarokha darshan- the appearance of emperor for freely meeting people to receive their petitions and grievances through Jarokha, means window and open information court

James Augustus Hicky, the Father of Indian Journalism started first weekly news paper- The Bengal Gazette or Calcutta General Adviser on 29 Jan 1780, He described the objective of this paper as “ A weekly political and commercial paper , open to all but influenced by none”

Christian missionaries started three newspaper (1818-1819) – Dig darshan, Friend of Indian and Samachar darpan- sources of religious and British empire information to the public for their enlightenment

Commercial information started in 1818 itself, The Calcutta Journal by James Silk Buckingham and John Planner, the salt merchant

Social communication in 1821 by Raja Ramohan Roy, the Father of Indian Language Journalism to create awareness against social evils and to encounter Christian missionary propaganda against Hinduism

The first war of Indian independence in 1857 – in support of Sepoy mutiny, underground press activities informed and communicated the Indians the misrule of East India Company and made people to revolt against the British

Two way communication- interpersonal

Administrative relations

Introduction of print media

Introduction of commercial and social information through print media

Public interest information

Second period- 1858-1919

The era of publicity

Introduction of The Editors Room for better relation between Government and Press in 1858 where journalist could come and peruse Government papers for public interest

Philanthropic age and community relations – beginning of community relations as an element of public relations in industries to maintain better employee relations. TATA Iron and steel Company was the pioneer for this type relations by launching endowment of higher education for Indian graduates of merit in abroad and building of industrial townships

First world war publicity in 1914-1918 , by establishing Provincial Publicity Boards and Central publicity boards

Introduction of media relations

Public relations through charity activities and industrial relations

Structuring of PR at Govt. level

Third period-1919-1947

Gandhian era public communication

Peoples participation in Dandi march, Purna Swaraj, Swadeshi and Quit Indian movements were promoted by reciting Bhajanas, Keerthanas, devotional songs etc

National Flag was erected on every house of Indians to communicate the message of desire for independence.

Initiated newspapers-Young India, Navajivan, The Harizan weekly

Gandhi was titled as the Father of Indian Public Relations by Public Relations Voice, the first Indian PR professional journal

The Bureau of Public information and All India Radio were placed under a new organization called the Directorate of Information and Broadcasting for better coordination and effective war information to people during Second World War.

Various means of public communication in practice

Establishment of Directorate

The Fourth period- 1947-1991

The age of PR

Communal harmony was maintained at the time of separation of India and Pakistan through print media

A separate Ministry for Information and Broadcasting was created during the year 1947 and Sardar Vallabhbhai Patel was the first minister.

Plan publicity was developed with the launching of industrial policy and Five year plans, to practice public relations with people in various fields of growth and development.

Cabinet status to PR through the establishment of separate ministry

Introduction of PR activities in all developmental departments.

The fifth Period 1991-2009

Indian PR with Global perspective

Mergers and acquisitions

Arrival of global competition

Arrival of international players

Emergence of new media

Rise of next generation communicators

PR consultancies and companies

Image building

Crisis management

Industrial trends

Resource requirements and Skill set requirements.

Introduction of PR departments in public and private sectors and establishments.

Index
Previous
Home
Next
Last modified: Thursday, 15 December 2011, 4:44 AM