Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 9 : Principles of Social Marketing

Implementation

A comprehensive plan is very much required for implementation of the social marketing program. The elements of comprehensive plan are

1. Deployment plan helps to think through all the steps involved in producing materials and getting them starting from first to last – Dissemination channels, non-communication elements, number of copies of each communication piece, track of the inventory, distribution of materials, installation of machinery etc.
   

2. Public relation plan helps to attract the coverage by the free media such as news outlets and talk shows, health fair, expert panel discussion, online launch through social networks, disease screening, celebrity appearance etc.
   

3. Social media engagement plan is making the issue to be spoken by the society very widely. One should create a set of criteria to determine when to respond through media like blog posts, tweets, online comments, SMS, MMS etc.

4. Internal readiness plan is preparing others in the organization for implementation of the planned programme and bringing them on as part of the social market plan. The staff volunteers and partners‘s staff are to be educated about the programme. If required training need to be conducted.