Family Economics and Consumer Education

Family Economics And Consumer Education 3 (2+1)

Lesson 15 : Consumer

References

1. Seetharaman Premavathy and Sethi, Mohini (2002) Consumerism: Strategies and Tactics.CBS Publishers and Distributers New Delhi.
2. William D.Perreautt and E. Jeromc Carthy(2006) A Global –Managerial Approach, Basic Marketing, Tata Mc Grew Hill publishing Company Ltd.