Veterinarian in Society

COMMUNICATION PROCESS

Communication process includes context, participants, messages, channels, presence or absence of noise and feedback.

• Context: It is the setting in which communication occurs - they are physical, social, historical, psychological and cultural.
• Physical context: The physical context of communication includes where it takes place, the environmental conditions, distance between communication, seating arrangements and time of day.
• Social context: It includes nature of relationships that exist between and among the participants. Eg. : Interaction with livestock owners, boss etc.,
• Historical context: It includes background provided by previous communication episodes between the participants that influences understanding in the current encounter.
• Psychological context: It includes the moods and feelings each person brings to the communication.
• Cultural context: It includes beliefs, values and norms that are shared by a large group of people.