Horti-Business Management (2+0)

Business Management

• As stated earlier, management has wide range of applications, when applied to managing business firms it is referred to as business management. So, business management refers to the application of management principles and functions for effectively and efficiently operating business firms to achieve the goals of these firms.
• In Horti-business management, the focus is on management of horticulture farms / orchards / plantations / nurseries etc. As any firm, the simple objective is to maximize returns from the farm or enterprise so as to meet the needs of the farm family. Since farming is their livelihood, they have to ensure sustainable returns so that they have a decent standard of living for a long period of time. The farmer uses resources available in the farm and also purchases some resources (Chemical fertilizers etc) from the market based on requirement. He also engages hired labour and available farm family members who are willing to work in the farm. Usually the owner farmer is in charge of production, marketing financial and human resource management, the major departments in a farm / firm.