Course: Horti-Business Management (2+0)

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Horti-Business Management (2+0)

-:Course Content Creator:-
Dr. S.D. Sivakumar
Professor & Head (ARM)
Department of Agricultural and Rural Development
Centre for Agriculture and Rural Development Studies
TNAU, Coimbatore-3
e-mail: sdsiva@tnau.ac.in

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-:Course Content Moderator:-
Mr. Ramesha, Y.S.
Assistant Professor (Agril. Economics)
College of Horticulture
Mudigere-577 132
Chikmagalur District (Karnataka)
e-mail: ysrameshecon@yahoo.co.in

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Topic 1

Lecture No.1
Farm management-definition, nature, characteristics and scope
- Introduction Page
- Definition-Farm management Page
- Resources Page
- Nature and Characteristics of Farm Management Page
- Scope of Farm Management Page
- Quiz
- Download Lecture-1 in PDF format
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Topic 2

Lecture No.2
Farm management - decision making and principles
- Farm management - decision making Page
- Farm Management Principles Page
- Types of product relationships Page
- Quiz
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Topic 3

Lecture No.3
Production Function and Technical relationships
- Introduction Page
- Production function Page
- Technical relationships Page
- Quiz
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Topic 4

Lecture No.4
Cost concepts, curves and functions
- Introduction Page
- A.Cost concepts based on variable nature Page
- Relationship between average and marginal cost curves Page
- B. Costs based on time Page
- C. Own or paid out costs Page
- Quiz
- Download Lecture-4 in PDF format
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Topic 5

Lecture No.5
Factor-factor relationship and product-product relationship, optimum conditions
- Factor – Factor Relationship Page
- Types of Factor-Factor Relationships Page
- Product – product relationship Page
- Types of Product – Product relationship Page
- Quiz
- Download Lecture-5 in PDF format
  Download PDF
Topic 6

Lecture No.6
Principles of opportunity cost, equi-marginal returns and comparative advantages
- Opportunity cost Page
- Law of equi-marginal returns Page
- Principle of Comparative Advantage Page
- Quiz
- Download Lecture-6 in PDF format
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Topic 7

Lecture No.7
Time value of money, economies of scale and returns to scale
- Time Comparison Principle (Time Value of Money) Page
- Laws of returns to scale Page
- Economies of scale Page
- Quiz
- Download Lecture-7 in PDF format
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Topic 8

Lecture No.8
Cost of Cultivation and Production and Break Even Analysis
- Cost of Cultivation Page
- Cost of Production Page
- Total Returns Page
- Break even analysis Page
- Quiz
- Download Lecture-8 in PDF format
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Topic 9

Lecture No.9
Decision making under risk and uncertainty
- Introduction Page
- 1. Definition- Risk and uncertainty Page
- 2. Types of uncertainty in Agriculture Page
- 3. Steps against Risk and uncertainty Page
- 4. Measurement / Quantification of Risk Page
- Quiz
- Download Lecture-9 in PDF format
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Topic 10

Lecture No.10
Farming systems and types
- Definition-Farming system Page
- Farming system Page
- Types of farming Page
- Lowland farming system Page
- Irrigated upland farming system Page
- Upland farming system Page
- Quiz
- Download Lecture-10 in PDF format
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Topic 11

Lecture No.11
Management - meaning, definition of management, business management, functions of management
- Management Page
- Business Management Page
- Functions of Management Page
- Quiz
- Download Lecture-11 in PDF format
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Topic 12
Lecture No.12
Planning - meaning, steps and methods of planning, types of plan, characteristics of effective plans
- Planning - Meaning Page
- Steps in planning process Page
- Types of plans based on Time Frame Page
- Characteristics of effective plans Page
- Quiz
- Download Lecture-12 in PDF format
  Download PDF
Topic 13

Lecture No.13
Organizations - principles of organizing, forms of business organizations, division of labour
- Introduction-Organizations Page
- Principles of organizing Page
- Forms of business organizations Page
- Division of Labour Page
- Quiz
- Download Lecture-13 in PDF format
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Topic 14

Lecture No.14
Job Design and Span of control
- Job Design Page
- Factors influencing Job Design Page
- Span of control Page
- Factors affecting Span of Control Page
- Quiz
- Download Lecture-14 in PDF format
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Topic 15

Lecture No.15
Responsibility, power, authority and accountability
- Responsibility Page
- Definition-Power Page
- Types of Power Page
- Authority Page
- Features of Authority Page
- Accountability Page
- Quiz
- Download Lecture-15 in PDF format
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Topic 16

Lecture No.16
Direction-guiding, leading, motivating and supervising
Topic 17

Lecture No.17
Coordination-meaning, types and methods of controlling-evaluation, control systems and devices
- Coordination Page
- Importance of coordination Page
- Types of coordination Page
- Techniques of coordination Page
- Control Page
- Importance of control Page
- Control process Page
- Types of control Page
- Control system Page
- Quiz
- Download Lecture-17 in PDF format
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Topic 18

Lecture No.18
Budgeting as a tool for planning and Control. Record keeping as a tool of control
- Budgeting as a Control Page
- Profit Planning (Pro-forma Income Statement) Page
- Cash Budgeting Page
- Balance Sheet Forecasting (Pro-forma Balance Sheet) Page
- Record keeping as a control Page
- Quiz
- Download Lecture-18 in PDF format
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Topic 19

Lecture No.19
Functional areas of management- Operations Management- physical facilities, implementing the plan
Topic 20

Lecture No.20
Scheduling the work, controlling production in terms of quantity and quality
Topic 21

Lecture No. 21
Materials Management-types of inventories, inventory costs, managing the inventories, economic order quantity (EOQ)
- Introduction Page
- 1. Material (goods) planning and control Page
- 2. Inventory control of raw materials Page
- 3. Determining when to order Page
- 4. Quantity per Order Page
- 5. Ordering Procedure Page
- Quiz
- Download Lecture-21 in PDF format
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Topic 22

Lecture No. 22
Personnel Management-recruitment, selection and training, job specialization
- Recruitment Page
- Job Analysis Page
- Selection Page
- Training Page
- Quiz
- Download Lecture-22 in PDF format
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Topic 23

Lecture No. 23
Marketing Management – Meaning, Marketing functions
- Marketing Management – Meaning & Marketing functions Page
- Developing Marketing Strategies Page
- Quiz
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Topic 24

Lecture No. 24
Marketing Institutions - shandies, co-operative and regulated marketing institutions
Topic 25

Lecture No. 25
Marketing Institutions-other marketing institution and WTO
- 1. Central Warehousing Corporation Page
- 2.AGMARK Page
- 3. MSAMB Page
- 4. SAFAL Page
- 5. TNSAMB Page
- 6. DEMIC Page
- 7. DMI- Market information Page
- Quiz
- Download Lecture-25 in PDF format
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Topic 26

Lecture No. 26
Marketing channels, marketing costs, margins, price spread and marketing efficiency
- Marketing Cost Page
- Factors Affecting Costs Page
- Marketing Efficiency Page
- Quiz
- Download Lecture-26 in PDF format
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Topic 27

Lecture No. 27
Price forecasting techniques and market integration
Topic 28

Lecture No.28
Planning the marketing programmes, marketing mix and four P's of marketing mix
- Planning Marketing Programs Page
- Managing the Marketing Effort Page
- Contents of a marketing plan Page
- Quiz
- Download Lecture-28 in PDF format
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Topic 29
Lecture No. 29
Market Segmentation- methods of market segmentation, product life cycle
- Market Segmentation- Introduction Page
- Quiz
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Topic 30

Lecture No. 30
Pricing policy, pricing method, price at various stages of marketing
- Pricing policy Page
- 1. Determining Channels of Distribution Page
- The Marketing Mix Page
- Strategic elements Page
- Quiz
- Download Lecture-30 in PDF format
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Topic 31

Lecture No. 31
Financial Management – credit, types of credit, 3R’s of credit, types of repayment
- Financing the business Page
- Working Capital Management
- Significance of working capital Page
- Components of working capital Page
- Factors influencing working capital requirement Page
- Planning financial needs Page
- Sourcing of capital for business Page
- Documents required to apply for loan Page
- Principles of credit management - 3r concept Page
- Quiz
- Download Lecture-31 in PDF format
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Topic 32

Lecture No. 32
Important financial institutions
- Introduction Page
- Types of Financial Institutions Page
- Functions of Financial Institutions Page
- Financial institutions in India Page
- Specialized financial institutions in India are as follows Page
- Quiz
- Download Lecture-32 in PDF format
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Topic 33

Lecture No.33
Financial statements and ratios, capital budgeting
- Financial Statements Page
- Balance Sheet Page
- Income Statement Page
- Cash Flow Statement Page
- Financial ratios Page
- Capital budgeting Page
- Capital budgeting techniques Page
- Quiz
- Download Lecture-33 in PDF format
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Topic 34

Lecture No. 34
Project Management – definition, project preparation and evaluation measures
- Project management-Definition Page
- Project Management Basics Page
- Project preparation Page
- Elements of a project report Page
- Project Evaluation measures Page
- Quiz
- Download Lecture-34 in PDF format
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