Horti-Business Management (2+0)

Functional Areas of management

• In any business organization, the commonly identified functional areas are production, marketing and finance. In recent years, the personnel and materials that go into the production process, packing process and marketing process have gained importance and given due importance by treating it separately as personnel and materials management.
• Organization functional areas are
1. Production Management
2. Marketing Management
3. Financial Management
4. Personnel Management
5. Materials Management
• The above functional areas are not watertight compartments. The decisions / action taken in one functional area affect the other functional area. The decisions in production and marketing are influenced by the actions on such maters as volume, terms and conditions of loan. The quantity, quality and timely availability of materials also has a bearing on production and marketing decisions. The labour motivation towards work, supervising, ability / skill of supervising personnel also affects production and marketing.