Horti-Business Management (2+0)

Strategic elements

• These will involve the overall development strategy of the company and require considerable judgment and expertise; such decisions might involve the development of a new product range or a new distribution system.
Tactical or medium – term elements

• The business environment requires constant monitoring; a company should have sufficient flexibility in order to react quickly to changing market circumstances, e.g. in response to competitor activity, which may require changes in pricing and promotional strategies or amendments to marketing plan.
Short-term operational elements

• These involve predictable everyday decisions such as contacts with customers, organizing advertising and point of sale material and planning distribution.
• Every small business manager is a personnel manager in the sense that work is done through people, with people and for the people. Consequently, the owner manager should be personally capable of handling employee relations until the company becomes large enough to afford a personnel manager. Planning personnel requirement, developing sources from which new employees can be recruited, choosing (recruiting) the needed people, training and developing them into productive workers, evaluating their performance, compensating them and dealing with various personnel relationship, including industrial relation.