Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 11 : Globalization Of Fashion Merchandise

Introduction

Today’s fashion industry is being reshaped by globalization. Globalization has changed where fashion goods are made, where they are sold, and how each company fits into a network that includes both competitors and partners beyond country borders. Most firms in the fashion industry have found it necessary to restructure their organizations and their operations-either to be a part of global activities-or to adjust because of the effects of globalization. Although trade among nations has been a fact of life for centuries, today's globalization of business occurs with speed and intensity that transforms the industry in ways never seen before.

Imports and exports have long been a major consideration of nations. Each country tries to sustain and expand its economy by exporting products it has in abundance or can produce efficiently and importing those it needs or cannot produce efficiently.

One way trade would lead to impoverishment because it will not enrich the economy