Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 11 : Globalization Of Fashion Merchandise

Imports versus Domestic production

Although competition from imports is a problem shared by all consumer-oriented do­mestic manufacturing industries, the fashion industry has been among those most af­fected by imports. Since 1970, imports have increased faster than domestic output, which means imports account for an increasing share of fashion goods bought by U.S consumers.

According to the American Apparel Manufacturers Association (1996), U.S. consumers spent about $174 billion on apparel in 1995. Of total purchases, about half were made in other countries. It is important to note that although imports cost less initially, duties and other charges are added to those costs.

If a manufacture is able to produce an article appropriate to any country, then one should be in a position to sell it with out import barrier