Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 11 : Globalization Of Fashion Merchandise

Reasons for Globalization of Retailing

• Many borders and barriers have vanished. The NAFTA (North American free trade agreement) pact has encouraged firms in North America to think increasingly in terms of one market rather than three
• Advances in communication technology and transportation make it much easier to do business in other parts of the world. Fax machines and electronic mail permit low cost communication with business partners worldwide satellite television movies and travel has resulted in a degree of converging tastes among consumers on all continents. Consumers are all most every where recognize Mc Donald’s, Pizza hut, Coca-Cola, Mickey-mouse and Levis although cultural differences continue to exist among the peoples of the world an amazing no. of consumers everywhere want US jeans and sneakers
• Changes in economies in various reasons o f the world resulted in a difference in spending potential or spending willingness. Many familiar retailers are rapidly expanding there retailing in other countries compare to European and ancient retailers, retailers in the America have been slow to globalize however many are actively pursuing expansion strategies.
• 90% of the 100 retailers of the world are operating had global retailers by the year 2000.
• World wide retail expansion is expected to continue, individuals involve will find it necessary to recognize and respect the cultural differences in other countries. Although a westernization of life styles is occurring, marketers must realize that many tastes and preferences will differences for eg. Fit preferences color and styles. Acceptable exposure of the body varies greatly among the people of the world. Sizes must accommodate different stature.