Retailing and Merchandising in Textiles and Appare 3(2+1)
Lesson 22 : Sales Promotion Techniques (contd…)
Visual Merchandising
Visual merchandising is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where the Indian textile and clothing industry, particularly, the SME's lack adequate knowledge and expertise. Visual merchandising is much broader than display, which is the impersonal visual presentation of merchandise and props
VM helps in:
Educating the customers about the product/service in an effective and creative way.
Establishing a creative medium to present merchandise in 3D environment, thereby enabling long lasting impact and recall value.
Setting the company apart in an exclusive position.
Establishing linkage between fashions, product design and marketing by keeping the product in prime focus.
Combining the creative, technical and operational aspects of a product and the business.
Drawing the attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.
Participants