Retailing And Merchandising In Textiles And Appare

Retailing and Merchandising in Textiles and Appare 3(2+1)

Lesson 22 : Sales Promotion Techniques (contd…)

Background

The walls or backdrop used in the display form the background and may add a great deal to the effect of the display. A good background has been found to greatly increase the pulling power of a display, and the whole effect can be changed by adding a different background. A background may be a painted mural, a curtain, a painted wall or the entire store.