COMMUNICATION AND ADOPTION 3(3+0)

Lesson 10 : Process of Communication

Transmission

Transmission refers to the flow of message over the chosen channel. Transmission confirms the medium selected during the process of encoding and keeps the communication channel free from interference or noise so that the message reaches the receiver without any disturbance. It is one of the most basic aspects of communication because it also involves choosing the proper time (when to communicate), proper place (where to communicate), and a proper way (how to communicate). For example when you want to tell your teacher that you will not be able to attend his or her next class, you decide whether you should tell him or her before the class or after the class; in the classroom itself or in his/her chamber. For communication to be effective, it is essential that the right time, the right place, and the right method is chosen.