COMMUNICATION AND ADOPTION 3(3+0)

Lesson 15 : Barriers in Communication

Relating to the transmission of message

Many obstructions can occur at the interpretation level. These are often referred to as ‘noise’ that is some obstruction that prevents the message from being heard by or carried over clearly to the audience.

Noise emerges from a wide range of sources and causes which affect the interpretation of the message.

1. Wrong handling of the channels: If a meeting, tour, radio programme or other channels are not used according to good procedure and technique, their potential for carrying a message is dissipated.

2. Wrong selection of channels: All channels are not equally useful in attaining a specific objective. Failure to select channels appropriate to the objective of a Communicator will interrupt the interpretation of the message in a desired way to the intended audience.

3. Physical distraction: Failure to avoid physical distractions often obstructs successful message sending,because they create physical barriers between the communicator and the audience.

4. Use of inadequate channels in parallel: The more channels a communicator uses in parallel or at about the same time the more chances has he for the message getting through and being properly received.