COMMUNICATION AND ADOPTION 3(3+0)

Lesson 38 : Opinion Leadership

References

1. Ban, van den, A.B. and Hawkins H.S. 1998. CBS Publishers and Distribution, New Delhi.
2. Berlo, D.K. 1960. The Process of Communication. Holt, Rinehart and Winston, New York.
3. Birendra Kumar and Hansra, B.S. 2000. Extension Education for Human Resource Development. Concept Publishing Company, New Delhi.
4. Chandrakandan, K., Senthil Kumar, M. and Swatilakshmi, P.S. 2005. Extension Education What? And What Not? RBSA Publishers. Jaipur.