Is basically a group phenomenon. A group consists of two or more people who interact together for fulfillment of common goals. In any given group there is pattern of all reactions and interaction among members.
Leadership in essence is simply influencing the attitude and actions of one and more persons, leading towards the achievement of some purpose or goal.
Leadership is a social process which initiates action for and with followers
Rogers and Olmsted defined leadership as an activity in which effort is made to influence people to co-operate in achieving goal viewed by the group as desirable.
Haiman (1996) described leadership as an effort to direct the behaviour of others towards a particular
Thus it can be said that
Leadership is a matter of influencing people in the group.
Leader is able to gain cooperation of members in achieving the goal.
The decision of people to follow the leader is voluntary.
Leadership is relative strength of interpersonal relationship of the members of a group
Opinion leadership The degree to which an individual is able informally to influence other individuals’ attitudes or overt behaviour in a desired way with relative frequency. Opinion leaders are individuals who lead in influencing others’ opinions about innovations. The behaviour of opinion leaders is important in determining the rate of adoption of an innovation in a social system.
Participants