COMMUNICATION AND ADOPTION 3(3+0)

Lesson 41 : Change Process

Factors affecting change

Change takes place in all human societies and all times. Sometimes it is sudden as when a revolution occurs to replace the older. At other times it is gradual and hardly noticeable. If change does not occur on its own, it may be induced by certain factors. This is known as change proneness, which depends on many factors. It is important to know the factors that quicken or slow the changes.

Social change occurs due to various factors, which can be classified as Endogenous Internal/Inside and Exogenous/ External/outside factors.

1. Internal factors
   Social change occurs due to interaction and conflict caused by different values of the old and young, the literate and illiterate, the urban and rural folk. These factors relate to the characteristics of each individual

2. External factors
   Such forces in a society which are beyond human control like natural disasters and unexpected development in technology are termed as external factors.

   These factors can further be classified as

1. Demographic factors

2. Technological factors

3. Cultural factors

4. Political factors

5. Economic factor

6. Education factors