Digital Advertizing

Lesson 6: Types of advertising -Media based

Display advertising media

• Window display: It is showing of goods in the windows of the shop. It is also called as exterior display and window showmanship; this creates love at first sight. Psychologists have opined that window displays are the manifestations of the instinct to possess, the desire to see the products and to imagine as if they are their own.
• Counter display
  It is the interior display or arrangements inside the shop or company. It has the ability of creating on the spot desire called as impulse buying.
• Show rooms and show cases
  Show rooms are a specially designed rooms or the room-cum-office rented or owned located in a prominent place or the sales territory mainly used for display, demonstration and after sales service.
  A show case is a glass box or cupboard or a glazed case or a cabinet with glass doors used to display the products in an artistic way to arrest the attention of passer-by.
• Exhibitions and trade fairs
  Exhibition is a congregation of show rooms of different manufacturers under a single roof. It is a huge gathering of manufacturers for the purpose of displaying, demonstrating and booking orders for their latest products.
  Trade fair is a huge fair where the display and demonstration activities are combined with fun and frolic or variety entertainment. It is more than exhibition, where each producer is given a pavilion for display, demonstration and sale.