Digital Advertizing

Digital Advertising

Lesson 14: Planning of advertisements for different media- Print media

Printing tips

• Use standard poster dimensions
  The size of the board is standardized as 12’ x 3” high by 24’ x 6” long and on these boards the posters are pasted.
  The sizes of posters are
  
  • 24’ Poster : 8’ – 8” x 19’ x 6” Remaining blank area is margin
    
  • 30’ Posters : 9’ – 7” x 21’ x6” 25 % more space than 24’ poster
    
  • Bleed Poster : Extends the work right to the frame ends. Hence 40% more space than 24’ poster will be available.
• Do not forget to include bleeds
  Most professionals add printing bleeds to make sure that the printing and cutting of the poster looks right. Just try to add one quarter of an inch of dimension to all sides of the posters to get a good printing bleed.
• Mind the color mode of the draft file
  One should also prepare the draft file for printing by setting the correct color mode. For web designs, the RGB color mode is preferred. However, for poster printing CMYK is the appropriate mode since it is also the typical printing process used for production. So always set the poster design to CMYK color mode before sending it up for printing. This should give a more accurate picture of what the true colors of the posters will look like and the printing company should have no troubles in converting the file.
• Check the resolution
  Another important thing one must mind is the image resolution. Many professional poster printers send back designs to printing clients because of bad image resolutions. This is because low resolution designs will appear fuzzy and will show the image pixels when printed in a full color poster. So it is imperative to check poster designs if they are set to 300dpi resolution or higher. If it is lower, try to resize and convert the file so that it is appropriate for poster printing.
• Create drafts in multiple file formats
  Create drafts in multiple file formats before sending them off to the poster printer. A document format should be okay as the main draft. A Photoshop document file (.psd) or something similar should be all right. Also, image formats such as.jpg files and.png files are also good for backups and emergencies. Have access to internet connection, to include a full.bmp image that is usually larger but has the best quality. Send all these to professional poster printing company to cover all bases in printing and minimize conversion or compatibility errors.