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All Stations broadcast programmes for rural women as well as urban women at the timings convenient for listening by the respective target groups. The programme directed to women listeners cover subjects related to socio- economic development of women, health and family welfare, food and nutrition, scientific home management, women entrepreneurship, education, including adult education, gender issues etc. These Programmes also aim at creating wide social awareness about rights and privileges of women through the propagation of legal literacy.
All India Radio strives, through its programmes, to seek to raise the social consciousness of the country in regard to attitude towards women. Different traditional folk forms are used to communicate specially with the rural women audience.
Besides the issue of women forming the main part of the women's programmes, the problems in general faced by women and the need for change in social attitude towards women also forms an integral part of the general broadcast. Special programmes as well as general audience programmes are being broadcast focusing on the issue to change social attitude and behavioural practices towards women.
The effectiveness of a radio broadcast increases when the program writers take into account, vocabulary of the target group and if organizers encourage listeners to participate in a post broadcast session, particularly if the broadcasts themselves are so designed as to draw the listeners to a participatory programme in the form of filling in checklists and other academic exercises".
It also included programmes such as talk shows, weather reports, music, news summaries and many other entertainment programs. Thus, in its various formats radio is surviving the challenge of television.
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Participants