Fisheries Extension Education (2+1)

Campaign

An educational campaign is a well organized plan for bringing about widespread adoption of a particular practice. It a continued teaching effort concentrated into a set period of time. The central idea is a better practice is kept before constantly during that time. People are shown repeatedly that this is a solution to a problem. More often people are exposed to a new idea, the more likely they are to adopt it. In a campaign, people have their attention focused on a new practice through many methods.

Through this method, the maximum number of farmers can be reached in the shortest possible time. It builds up community confidence & involves the people emotionally in a programme.

CAMPAIGN is the intensive teaching activity that has been undertaken for short duration may be one or two week covering a large numbers of group, attention is focused on specialized problem for securing maximum interest and action of the problem of local people.