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Mass Teaching Methods
Individual, face to face methods and group methods cannot reach everyone who wants and needs information. Hence mass methods such as exhibition, radio talk, television talk, motion pictures, slide shows and printed materials viz, news article, feature article, leaflets, folders, pamphlets, booklets, etc. are used to reach large number of people quickly This method makes large numbers of farmers aware of new ideas and technologies or altering them to sudden emergencies. While the amount of detailed information that can be transmitted by mass media is limited, they will serve an important and valuable function in stimulating the stockholders interest in new practices. Once stimulated or were aware through mass media users will seek additional information from the neighbours, friends, extension workers or progressive farmers in their locality. The above mentioned mass media may be used singly or in combination as needed, to meet the proposed objectives. Mass or community-contact methods. An extension worker has to approach a large number of people for disseminating a new informaton & helping them to use it. This can be done through mass-contact methods conveniently. These methods are more useful for making people aware of the new agricultural technology quickly. |