Objective factors

Objective factors

1.

Intensity

:

Stranger stimuli – more attractive

Eg.: Bright light, Louder sounds

2.

Colour

:

Eg.: Bright colour

3.

Size

:

Bigger size

4.

Repetition

:

Eg.: Advertisement

5.

Movement

:

6.

Change

:

Sudden change in intensity or size of even by way of sudden stopping will abstract the acknowledge.

7.

Systematic form

:

We easily tend the offered to these stimuli which have a definite systematic pattern.

Sub objective factors : possessed by the individual

  1. Interest
  2. Organic states
  3. Affection, motivation and inter drive
  4. Habits
Last modified: Wednesday, 30 November 2011, 10:00 AM