Fisheries Extension Education (2+1) copy 1

Posters

Posters are useful for highlighting the main theme of a talk and. It usually includes only a few words with an illustration. It is used to catch the attention of the viewers and to pass the messages at a glance. It should be attractive, brief and clear. People look at the posters as they look at any other object. If it is attractive they will look at it for long time. A good poster creates awareness & interest among the people. It inspires & takes people towards action. It consists of 3 main parts. The first usually announces the purpose or the approach, the second sets out conditions, & the third recommends action.

A poster should be bold enough to attract attention of the people, & should communicate only one idea at a time. It should have simple letters which are clear & forceful. The size of a poster should not be less than 50x75 cm. The following are the main components of a poster:

Captions - It should be small as possible with more than five words. The words should be arresting word, in slogan form, printed with plain and bold letters.

Illustration or picture – It should be bold and bring the message clearly. Avoid unnecessary details in the illustration. It should be prepared based on the audience experience and objects familiar to them should be used.

Colour – Use bright attractive colour to print picture and words. High light the main prominent message with a prominent colour. Do not use more then three colours. Do not use odd combinations of colours.

Space – Plenty of space between letters, words, lines and illustrations must be given.

Layout – It should be well balanced to hold the attention of the audience and to clearly bring out the messages in to it for the viewers.

Size – It must be large enough to be easily seen at a distance. The size with 28’’ X 44’’ is more effective with two inch size of plain letters of captain slogan form.

Lettering – Use plain and bold letterings and lines.

Display – Place posters where the people pass or where people gather.