Entrepreneurship Development and Communication Skills (1+1)

6.1.5.3.Choice of Alternative Course of Action

1. When forecast are available and premises are established, a number of alternative course of actions have to be considered.
2. For this purpose, each and every alternative will be evaluated by weighing its pros and cons in the light of resources available and requirements of the organization.
3. The merits, demerits as well as the consequences of each alternative must be examined before the choice is being made.
4. After objective and scientific evaluation, the best alternative is chosen.
5. The planners should take help of various quantitative techniques to judge the stability of an alternative.