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6.3.1 SWOT analysis
A comprehensive study of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.
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Last modified: Saturday, 16 June 2012, 5:51 AM