VAE 511: Livestock Entrepreneurship (1+0)

ORIGIN

• Customers recognize that quality is an important attribute in products and services.
• Suppliers recognize that quality can be an important differentiator between their own offerings and those of competitors (quality differentiation is also called the quality gap).
• In the past two decades this quality gap has been greatly reduced between competitive products and services.
• This is partly due to the contracting (also called outsourcing) of manufacture to countries like India and China, as well internationalization of trade and competition.