VAE 511: Livestock Entrepreneurship (1+0)

PACKAGING

Packaging is a marketing necessity - consumer require explanation, assurance, encouragement, confidence, praise, under keen competition customer needs an effective means to recognize a difference and establish preference that will ensure repeat purchase. The package should have some of the following components.

• attract immediate attention
• build consumer confidence
• tell true product story at a glance
• be clean and sanitary
• should have protective seal
• be convenient to use
• should look like a good value to the consumer

Importance of packing

Packaging and package labeling have several objectives

• Physical protection
• Barrier protection
• Grouping
• Providing information
• Building value
• Safety
• Usability
• Portion control

Packaging types

• Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. Eg. : Aluminum foil covering milk sweets
• Secondary packaging is outside the primary packaging – perhaps used to group primary packages together.
• Tertiary packaging is used for bulk handling , warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers .