Entrepreneurship Development and Communication Skills

5.1.1 Introduction

Motivation is the driving force by which humans achieve their goals. Motivation is said to be intrinsic or extrinsic . The term is generally used for humans but it can also be used to describe the causes for animal behavior as well.. According to various theories, motivation may be rooted in a basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, goal , state of being, ideal , or it may be attributed to less-apparent reasons such as altruism , selfishness , morality , or avoiding mortality .