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The colour aesthetics affect in three ways as follows:
- By creating impression (visually)
- By creating expression (emotionally)
- By creating construction (symbolically)
Physical effects
The three characteristics of the colours may be used to affect the apparent size of the wearer. The colour illusions are easy to create and their effect is more prominent. The colours have their specific effects when seen in isolation but it gets modified on interaction with the effects of colours used in the proximity. Hence, the colour of the garments produce effects due to its interaction with other colours in the garment as well as the colours of the skin and hair of the wearer. For example, light colours or bright intensities enlarge the size of the wearer.
Psychophysical Effects of Colour
The psychological colour effects include those which affect feelings as well as influence apparent physical properties (heat, motion, physical dimensions, density, sound and moisture) of the wearer. They arise from our associations of colour with constant daily experience which get imbibed in to us such that we react to them sub-consciously and repeatedly.
Guidelines for Combining Hues, Values and Intensities:
Combine Warm and Cool Colours
- In general, the warm colours tend to make a person larger; hence can be used by thin and small figure individuals while cool colours soften the contour lines and will make the wearer appear smaller. Also warm colours provide comfort in winter and the cool colours in summer owing to their association with hot and cold entity in the nature, respectively.
- Contrasting colours make each other seem more intense when used together.
- Warm colours make cool ones seem cooler, and cool colours make warm ones seem warmer.
- The duller a colour, make its compliment look brighter.
- A dull colour is more likely to emphasize, through repetition, other colours related to it. For example, a camel coat (orange hue) would emphasize blond hair and creamy skin more that it would blue eyes (complementary colour).
- An unequal amounts of warm and cool colours are most pleasing because the colour combination will create a unified idea of either warmness or coolness.
Combine Light and Dark Colours
- Variation in value creates interest. Strong light and dark contrasts are the most striking. For example, light cream with dark brown is more striking than dark tan with medium brown.
- Make pleasing combinations of natural colours and combine a lighter warm colour with a darker cool colour.
Combine Bright and Dull Colours
- Brighter colour combinations look cheerful and duller ones soft and restful.
- A small amount of bright colour used with subdued colour can improve a colour scheme. Combine a bright accent colour with a dull-coloured costume.
- If too much bright colour is used, dull colours look even duller.
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