Digital Advertizing

Digital Advertising

Lesson 1: Advertising

Purpose of Advertisement

• It creates demand for a new article by arousing interest of the public.
• It increase the sales volume of the established articles constantly keeping the selling points afresh in minds of the customer.
• It educates the general public about new use or uses of a product.
• It reduces competition.
• It creates goodwill by continuous reminder to the public about the trademarks.
• It increases additional sales by encouraging present customers in using the articles more frequently and in increased quantities.
• It facilitates the job of the salesman and dealers by introducing the products to the public.
• It reduces prices as the production volume increases, which in turn reduces the overhead expenses.
• It ensures better quality of goods thereby enhancing its appeal to the customer.
• It increases the employment because production increases.