A. To increase the use of the product by motivating the buyer through messages.
B. To increase the frequency of use – making the consumer to use the product more frequently.
C. To increase the variety of uses of the same product for different purposes on a given or different occasions.
D. To increase the length of the buying seasons – changing the demand pattern along with the change in season.
E. To present a promotional programme – to push the new products into the market.
F. To bring a family product together – reputed company known for a single product develops a line of products.
G. To turn disadvantage into an advantage – negative attributes of the product are turned into advantageous positive attributes.
Communication objectives
Advertising is basically a mass communication process, which is characterized by communication between a single or panel of communicators and a large sized heterogeneous and anonymous audience. It requires some kind of mechanical device to transmit the duplication of messages such as TV, Radio, News paper, Poster etc.
A. To provide persuasive experience.
B. To create awareness on the characters of the product .
C. To increase ability for making decisions.
D. To increase the analytical ability in making choices between the competitive products.
Participants