Instructional Video Production

Instructional Video Production 4(1+3)

Lesson 01: Title - Use of Video in Mass Communication

Advantages

• The video media in television and internet increase an overall awareness of the masses.
• Enhance the general knowledge by providing us with information from all over the world.
• News broadcasted helps us know about the day to day events in the world.
• News, tele-films and documentaries revolving around social issues increase a social awareness in children and adults helps in developing concern towards society.
• It serves as the best means for a speedy spread of news about important incidents or events taking place. The things that have happened in the remotest corner of the world can reaches within minutes.
• The speed that technology has achieved is helpful in times of crisis when media is to be used reporting news needing immediate attention. Ex: Information regarding Tsunami in Japan during March 2011 helped thousands of lives through electronic media.
• Media influences a major part of our daily life.
• It contributes to the transformation in the cultural and social lives of the masses.
• It helps in bringing change in the attitudes and beliefs in common man.
• Persuasive nature of the content presented over media influences the thoughts and behaviour of the general public.
• Media has a direct impact over the lifestyle of the society.
• Media is responsible for making the world a smaller place to live.