Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 9 : Folk Media

Traditional Media Concept, Meaning, Scope and Importance

Traditional Media Concept

Traditional media means the mediums through which the cultural traits passed from generation to generation. It is born and expressed in the idiom of people's culture and has always seemed to entertain, educate and propagate the existing ideas and attitudes. Keeping in view their intimacy with the people at the local levels, folk media channels prove to be powerful tools of communication in the rural society.