'Folk Music' - Music passed on from generation to generation. Any music composed on this idiom is folk song. A folk song is a song handed down to people.
Traditional folk media have no grammar or literature but they are surviving through oral and functional sources. It provides channels for expressing social, cultural, regular, moral, religious and emotional needs of a particular society or community; hence, they are the media of people unlike the modem media that are for the people. Folk media channels are powerful tools of communication, which play a crucial role in the dissemination of information in the rural areas catalyzing socioeconomic development, say the authors. These folk forms of media have proved to be the agents of change in rural societies. They are passed from generation to generation by word of mouth or orally. Now they are dying in developing countries. Traditional folk media are mostly used during religious or festive occasions. They are very specific in nature. These low cost media besides being credible in rural areas have potential for persuasive communication and get instant feedback.
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