India is a country of rich traditions next only to Africa. It is rich source of different traditions prevailing with number of tribes and non-traditional communities. People depending on their religion, region, castes ,creed and language have their own culture comprising specified customs, festivals and ceremonies which are clubbed with different ways of communicating system is known as traditional folk media. It is known for its high credibility, wide variety of forms and low cost production besides easy availability in close proximity. It is being transmitted from generations to generations through verbal means alone. With the advancement of scientific innovations and satellite communication there is a sea of change in communication media fortified with electronic gadgets is very much powerful and quick in action. As a result there is drastic reduction in the distance between the people living at distant villages, countries and even continents. But still the folk media is equally powerful among the rural communities through their folk arts catering to the needs of its patrons. Its effect is equally good in transfer of technology to farmers in groups and mass, thus the importance of folk media in mass media is worth of praise even in modem India.
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