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Photography is all about light, the direction of the light falling on your subject is most important, you need to look at your subject carefully and watch how the shadow fall.
If you are able to choose the time of day to shoot your pictures, try to pick a time when the sun is low in the sky, either shoot in the early morning or late afternoon. Shooting pictures of people with the sun too high in the sky, tends to mean the subject's eyes will be in shadow and/or they will be squinting in the strong light, both of which tend to look horrible. A nice side effect of shooting in the early morning or late afternoon is that the colour of the light is 'warmer', reds and yellows are stronger which generally gives a more pleasing effect.
If you are photographing in sunlight, try to position yourself so that the sun hits your subject from the side, this will give you nice 'modelling' and help create a 3D effect in the picture. Sunlight behind the subject can give a very pleasing 'backlight' effect but be careful that you are not getting 'flare' in the lens, which degrades the contrast of the image.
A picture taken in the middle of the day, the overhead sun casts deep shadows into the kids' eyes, spoiling an otherwise quite nice little group portrait. The metering system has exposed for the highlights, as it should, and allowed the shadow areas to be under exposed. There is just too much contrast in the scene for the camera to cope.
This picture was taken at the same time as the one on the left but here the sun is behind the subject. The metering system has done it's stuff and rendered correctly exposed faces.
The highlights of the hair and background are burnt out but, I think in this instance, it gives quite a pleasing effect.
Of course you can take pictures on cloudy days as well. If you live in northern, less sunny climates, then you may have to. I, personally, find that shooting landscapes or wide shots in cloudy weather is usually not very satisfying. This, I stress, is a very personal thing, some people love the softer light that you get on cloudy days. Indeed on stormy days the sky can be quite dramatic, as can shots taken in the rain.
What I do find cloudy days useful for is shooting close-ups of people or small objects, the reduced contrast is much easier for the camera's metering system to handle, so exposure will be spot on and there will be plenty of detail in both the highlights and the shadows. With a little magic in Photoshop the contrast of a 'flat' picture can be built up, to some extent, but it is not really possible to make a dull day look sunny.
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