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Marketing activities include consumer research (to identify the needs of the customers), product developmentadvertising the products to raise awareness and build the brand. The typical goal of marketing is to generate interest in the product and create leads or prospects.
(designing innovative products to meet existing or latent needs),
On the other hand, sales activities are focused on converting prospects to actual paying customers.
Sales involve directly interacting with the prospects to persuade them to purchase the product.
Marketing thus tends to focus on the general population (or, in any case, a large set of people) whereas sales tend to focus on individuals or a small group of prospects.
A sales-driven company may tend to view sales as the moneymaker and marketing as the money spender.
If you have a development team working to raise money for your organization, they are doing sales.
Marketing: Developing a working team Sale: Fund raising
If you have a program for which you recruit qualified people, you are doing sales.
If you have a book or report that you are trying to get people to read – for free – you are doing sales.
Marketing: Recruitment of qualified people Sale: Having program
Marketing: Book report Sale: Reading
If you have an event for which you are trying to fill seats, you are doing sales.
Marketing: Event Sale: Filling seats
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