Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 10 : Marketing Vs Sales

Features - Marketing Vs Sales

Marketing:

• The inside part of the sales process
• The preparation to make a sale
• The communication function that drives sales
• The research that helps an organization know what to sell
• Deciding where, when, and whom to approach regarding services and products
• The backup information needed to make a sale
• Working with a journalist on a story about the organization
• Publishing a newsletter
• Advertising to gain support
• The analysis of sales results
• Creating a great annual report
• Publicizing events

Sales :

• The outside part of the sales process
• Discussing a product or service face to face
• Structuring a deal asking for business or support
• Negotiating the details of a transaction
• Asking a policy maker for help, or to support a position
• Following up with customers
• Looking for new customers