Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 10 : Marketing Vs Sales

Marketing Vs Sales Roles

Marketing and sales have a common goal of increasing revenues, even though they play separate and distinct functions. The following table compares the roles of sales and marketing:

The Sales Role	The Marketing Role
Overcomes objections	Heads off objections
Convinces	Motivates
Closes the sale	Paves the way, but doesn't close
An event	A process
Very high cost per contact	Lower cost per contact
Reaches a limited audience	Can reach a large audience
Short-term results	Long-term results
More customer resistance	Less customer resistance
Encourages allegiance to the salesperson	Encourages allegiance to the company