Horti-Business Management (2+0)

Marketing Management – Meaning & Marketing functions

• Marketing management refers to distribution of the firm’s product or service to the customers in order to satisfy their needs and to accomplish the firm’s objectives.
• Marketing includes developing the product or service, pricing, distribution, advertisement, merchandising doing personal selling, promoting and directing sales and service to customers.
• Marketing is an essential function because unless the firm has a market, or can develop a market, for its product or service, other functions of staffing producing and financing are futile.