Horti-Business Management (2+0)

Developing Marketing Strategies

• Marketing Concept: the marketing concept is based on the importance of customers to a firm.
a) Determine what the customer’s needs are and how those needs can be satisfied.
b) Select the market that would be served.
c) Decide what advantage that will give a competitive edge over other firms.

• Meeting customer’s needs
• Learning customer’s needs
• Conscious about the firm’s image
• Looking for danger signals