Horti-Business Management (2+0)

Need for Development of Co-operative Marketing

• With the commercialization of agriculture efficient marketing is as necessary as scientific agricultural operation and so side by side with the progress in cultivation, methods of suitable machinery for efficient sale of the farm produce should also be evolved.
  
• The income of the farmer today depends to a large extent on the ability with which he is able to market his produce for a fair price.
  
• Even if the production side is strengthened and cultivation improved the cultivator would not gain much, if there is no proper arrangement for marketing of his produce as the benefits of better farming would probably be reaped by middlemen intervening between them and the ultimate consumer.
  
• To a farmer, who is conscious of his economic interests, a marketing cooperative is as important as a co-operative providing agricultural productive credit.