HECM 221 - CNA: Selection of opinion leaders

Selection of opinion leaders

COMMUNICATION AND ADOPTION 3(3+0)

Lesson 39 : Opinion Leadership

Selection of opinion leaders

Various methods have been used by different researchers for identification of leaders/opinion leaders. Some of the common methods of locating leaders are discussed here.

Last modified: Saturday, 28 January 2012, 8:08 AM

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      - Selection of opinion leaders
      - Sociometric stars
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Communication and Adoption

Selection of opinion leaders

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